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Call
Recording: Resellers ‘scratching
surface’ of £1.5bn
market
The
market for business
call recording
in UK could be
worth over £1.5bn
- and resellers
have only begun
to scratch the
surface. With over
three million companies
across Britain,
sales of call recording
products leapt
65% last year – and
that’s
just one CTI vendor.
The
major part of a
market that grew
102% in 2006 (Datamonitor),
call recording
has the potential
to deliver expanding
sales and revenue
for voice and data
resellers.
That’s
according to Liquid
Voice, the call
recording specialist,
who has just completed
its most successful
year to date, with
revenue up 53%,
sales beyond expectations
at 65% and a 30%
increase in reseller
partners.
“Demand
for call recording
has never been
greater and we
see the growth
curve rising for
many years to come,” says
Chris Berry, Business
Development Director
of Liquid Voice,
whose products
are used throughout
UK by major corporations,
local authorities,
Government agencies,
Call & Contact
Centres, SME businesses,
Banks, Financial
Service Providers,
housing associations
and Professional
Services providers.
“Every
one of more than
three million companies
in UK has a good
reason to record
their calls. Pretty
soon it will be
a legal requirement
for all companies
and organisations
to keep records
of their transactions.
With the telephone
remaining the most
popular and preferred
method of contact,
the opportunities
for resellers are
enormous – and
growing every month,” says
Berry, who cites
the power of its
products range
and the good efforts
of its reseller
partners as key
to its success.
“While
others struggle
with the limitations
of legacy products
and out-dated sales
techniques, our
resellers have
been quick to grasp
the power, benefits
and opportunities
offered by modern
CTI solutions,” Says
Berry.
“You
don’t
have to be a specialist,
either in voice
or IT networks,
to sell and install
our products. Presented
in the correct
manner, our industry-leading
products near-enough
sell themselves.
Call recording
is the ideal way
for voice resellers
to move into and
succeed in the
data world – and
for IT resellers
to step into the
world of voice.”
Increasing
requirement to
record calls amongst
SME’s,
local authorities,
financial service
providers and government
agencies has fuelled
demand for LiquidVoice
CTI products and
the company has
now embarked on
a major expansion
of its operations. “For
the past two years
Liquid Voice has
been working quietly
- and very successfully – across
the industry, building
our reseller channel
and winning new
business,” says
Berry. “Our
early investment
is now paying dividends
for Liquid Voice,
for our resellers
and their customers.
We
are proven specialists
with proven products
that have successfully
rode the new market
wave from its birth.
We’re
excited by our
success to date
and the potential
for significant
future growth.
The wave is growing
bigger every month
and we’re
keen to evangelize
the many market
and sales opportunities
that are available
to resellers”.
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